Corporate communication is the perception of a company by creating a brand identity and maintaining communication with the general public. Corporate communication teams build the company image, communicate with internal and external audiences to maintain a positive reputation in the industry, and bridge the gap between employees and management.
Corporate reputation and its communication identity are intangible values that generate competitive advantages, if it is professionally constructed.
We generate strategic communication plans to achieve specific objectives, such as generating trust, engagement, a diversion, or a shift in a company’s overall perception.
A company’s corporate communication strategy can go a multitude of ways often consisting of written (website, press releases, memos), verbal (interviews, videos, press conferences) and visual (photographs, infographics, illustrations).
To build a strong brand identity, internal and external communication need to be aligned.
COMMUNICATION PLANS · CONTENT CREATION · SERP STRATEGIC CONTENT
CONTENT IS KING.
Online Reputation Repair (ORR)
We trace strategic plans to create content that is highly optimised for search engines and then drive traffic to it. This way, we can push negative content and negative news related to our clients further down in search results.
We set a core selection of keywords in a specific demographic area and language and create a “content flood” to divert traffic from negative links. We also contact web portals, blogs and influencers to negotiate deletion fees of content.
ORM · CONTENT FLOOD · SOCIAL MENTIONS · NEGATIVE CAMPAIGNS RESEARCH
We manage real and visible reputation data in order to categorize all kinds of mentions, technical support, comments, threads and online communities, turning them into relevant information and activating strategies for reputation modification and improvements in digital processes and services.
We also analyze your main competitors, what are their strategies and how they are being perceived in different markets.